Lecture insight
Threedimensional Design
Productdesign, 3. semester
Wintersemester 2025–26 and
Summersemester 2026
HfG Schwäbisch Gmünd
Topic
Semantic Driven Materialdesign
and Material Driven Design
1
Students select an association term, such as sporty or playful and connect it to a specific material. They dive into the topic with creatig a moodboard that conveys the intended semantic term.
2
Students develop a material concept that achieves the intended associative effect (e.g. sporty).
3
The material concept is used as a base to design a product according to the principle of material-driven design. The application, function and design of the product are consistently derived from the specific properties of the material.
Moodboard "aggressive": Jill Seidle and Leonie Niezgoda (2026)
Lightweight Clay: Jusung Shin and Nick Skornia (2026)
Animalistic Wood: Anne Hundsdörfer, Charlotte Lambeck and Laila Lenz (2026)
Artificial Plastic and Wheelchair pillow: Mathis Becker ans Sven Hillenmeyer (2026)
Development of an aggressive animal-based material: Mei Fornefeld and Lucy Wolfram (2026)
animal-based material that looks plant-based and climbing holds: Annabell Dreher and Svenja Kirst (2026)
Please check out the current digital exhibition of my students' work.
Lecture insight
Threedimensional Design
Productdesign, 3. semester
2021
HfG Schwäbisch Gmünd
As part of "Three-Dimensional Design," my students participated in a design competition to create a new trophy for the Bundespreis Ecodesign. Emma Rahe's great & simple design of the trophy was selected and brought to life. (Foto ©Emma Rahe)
Topic
